10 Property Management Companies Killing it on Social Media
Property management companies have been killing it on social media this past year. Social media is as important for property management companies as it is for their individual properties. To recognize the hard work that goes into managing an extraordinary social media presence, we’re showcasing our fav social media accounts from a variety of social channels. From Facebook to Pinterest and everywhere in-between, here are the property management companies who are on-point with their social media outreach.
Top contenders on Instagram:
AMLI’s Instagram feed features amazing pics of their beautiful apartment communities from across the country. With glamorous shots from their downtown Denver rooftop, resident amenities like their community bike shop, and designs of model apartments for prospective residents, AMLI’s feed is perfect for any Instagram lurkers looking to see what this property management company has to offer.
Those ruling the Twitter game:
To keep residents up-to-speed on happenings in Los Angeles, Park La Brea’s Twitter features content about events from around the city. They recommend gems like Dine L.A.’s restaurant week, L.A. Mag’s weekly list of the city’s best events, and they even feature highlights from their own events. For residents, Park La Brea’s Twitter is an insiders guide to Los Angeles. Park La Brea is also no stranger to incredible engagement tools. Check out their property app, featured in our not-to-miss property management tech trends of 2018.
Cardinal Group Companies uses their Twitter feed to promote their properties and to celebrate their staff. They feature amazing videos of their residents’ lifestyles as well as shout-outs to their staff. By using their Twitter account as both a recruiting and resident engagement tool, they give prospective candidates and residents an inside look at what it means to be a member of their community.
The leaders on Facebook:
Great content is the foundation of Fairfield Residential’s Facebook page. By integrating posts from their blog into their Facebook feed, they can share ideas directly with their residents in an environment that is more personal than an email. Check out their blog design in our best property management website designs post.
Celebrating amenities, staff, and their residents is what Lincoln Property’s Facebook page is all about. Seasonal photos from their properties, staff birthday or anniversary photos, and blog articles for residents are just some of what you’ll find on their page. Featuring information for every member of their community means their Facebook presence really does have something for everyone.
The most creative on Pinterest:
Pinterest is a unique way for property management companies to interact with residents on social media. Wasatch Property Management’s Pinterest account is a place where they can share recipes, apartment photos, and design tips with their residents. With its easy-to-use, photo-centric design, Pinterest is the perfect place for properties to share photos and community resources with residents.
One great Pinterest feature is the ability to share property-specific content with residents. Individual property folders help residents find and keep track of fun topics targeted for their community. Trinity Property’s Pinterest features apartment design photos, before-and-after photos of apartment renovations, and resident event photos all in one convenient place.
The best of Youtube:
Creating engaging video content is a challenge for any property management company. That’s why Bozzuto’s YouTube channel is so impressive. One example of what separates their YouTube channel from the rest of the industry is a conversation with Dr. Rachel Brem about her experience with breast cancer and information about her self-diagnosis. Sharing stories about topics that impact both their residents and staff is something that makes Bozzuto’s social media outreach extraordinary.
Greystar’s Youtube channel is home to beautifully filmed videos that profile their unique properties and amenities. These introductory videos help give each of their properties a personal appeal that’s perfect for sharing with new residents or anyone considering joining a Greystar community. With eight years of experience creating video tours, Greystar has some of the strongest social media game in the industry.
Bonus: A few additional thought leaders in the multifamily space
Property management companies aren't the only ones doing amazing things with social media in the industry. Here’s a shout-out to some of the companies, property management resources, and thought leaders also making an impact on social media.
Multifamily training and consulting expert and founding member of the Apartment All Stars team, Lisa Trosien, is the voice behind Apartment Expert. Lisa’s Facebook page is one outlet she uses to share great multifamily articles for both property management companies and apartment communities.
Tamela Coval is an executive consultant of multifamily technology for CORT Furniture Rental (which also has an amazing Instagram presence). She uses her Twitter feed to share the latest multifamily trends and help properties leverage their social media content.
RealPage is a property management software solution designed to help property management companies organize their resident’s information and provide an exceptional resident experience. RealPage posts an array of multifamily statistics, property management content, and reactions to industry conferences on its Twitter page.
Yardi is also a property management software company representing their brand on Twitter. They feature information about housing trends, software management best practices, and articles referencing their housing research.
We don’t want to toot our own horn but we pride ourselves on being in-the-know with trends that affect property management companies. Check out our insight into America’s top 15 moving destinations or learn how Pillar Properties provides exceptional experiences with unique apartment amenities on our blog. And of course, find us on social media: Facebook, Twitter, and Instagram.
Great social media has become the multifamily industry standard. For property management companies, social media plays a large role in resident and staff communication. By establishing their social media presence, these property management companies and industry players serve as thought leaders in their respective communities. May these awesome social media accounts serve as an inspiration to help property management companies everywhere own their social media outreach this year.
Ben is the former Content Intern for Updater’s Marketing team. The only thing he finds more exciting than discovering a new trend for content is starting his own.