Pinnacle Raves On How Updater Helps Their Team

By Emily Hassett

Published Jun 20, 2017

Updated Dec 23, 2023

Pinnacle is one of the largest fee management companies for the multifamily industry in the United States, overseeing over 172,000 residential units and 2.75 million square feet of commercial assets. Since 1980, Pinnacle has worked tirelessly to set the bar at an industry pinnacle (pun intended!) for property management services.

This year, the National Multifamily Housing Council ranked Pinnacle as the #3 multifamily management firm on the NMHC Top 50 list. In 2016, Pinnacle topped NAHMA’s Affordable 100 List at #2, and 15 Pinnacle properties received an Apartment Ratings Top Rated Award, which recognizes outstanding resident satisfaction.

Updater is proud to partner with Pinnacle both in our work and our values. We recently spoke with with Jennifer Staciokas, Senior Vice President at Pinnacle, about all the ways in which Updater has been able to help contribute to their success in the industry.

Pinnacle is one of the top fee managers in the country. How’d you do it?

Our success is based on our clients’, team members’, and residents’ happiness!

Moving is a hectic time for new residents. Before, during, or even after a move, what takes a resident experience from so-so to exceptional?

Providing a seamless, convenient process for our residents to move-in definitely makes a huge difference during this stressful time! We want to provide the digital resources for our residents to complete at their leisure (Updater, lease signing etc.), but also provide the human touch by being available in person or via phone for any questions or concerns our residents may have.

How does Updater help you provide a better resident experience?

Updater has become an extension of our leasing and management team by being our virtual move-in concierge service. Updater is an incredible resource for our residents to make their move-in a seamless experience at their convenience.

Similarly, how has Updater helped your site teams ease their everyday operations?

Updater is a one-stop shop for all things moving related and our teams are able to refer their future residents to one location to get the information they would have otherwise gone to multiple sources to find.

Pictured above: The Promenade at Aventura in Aventura, FL.

Take a look at some of Pinnacle’s properties across the country below.

Astoria at Central Park West Apartments in Irvine, CA

Emily Hassett

Emily is a Senior Marketing Manager at Updater leading all real estate marketing initiatives. Outside of work, you can find Emily traveling, trying new coffee shops and restaurants, or petting every dog she walks by.