Caroline Bass Talks Client Experience and the Ease of Updater

By Sara Sugar

Published Apr 5, 2018

Updated Dec 23, 2023

Sara is the former Content Marketing Manager at Updater. When not creating, editing, or tracking content, you’ll find her making chocolate, eating tacos, or planning her next excursion. She’s moved so many times in New York City that she’s lost count, seriously.

No one knows the residential real estate market in NYC better than Caroline Bass, Founder of the BASS Team at The Corcoran Group. As an early adopter of Updater, Caroline immediately saw the benefits of Updater for both herself and her clients.

She took time out of her busy schedule to chat with us about first-time home buying, her favorite neighborhood in the city and why she saw partnering with Updater and a logical step in providing extraordinary customer experience.

Caroline, you’re one of Updater’s early adopters – what drew you to Updater?

It’s common for me to receive questions related to moving. Partnering with a company that focuses on making my clients’ moves easier and stress-free made sense. The relationship is beneficial for both me and, of course, my clients!

How does Updater fit into your overall efforts to deliver an excellent client experience?

Every time a client of mine either rents, buys or sells their home I send them an Updater invite. It’s an integral step in my follow-up process. After the invite goes out I use Contactually to check in with my clients periodically and make sure the transition from their old home to their new home went smoothly.

What excites you the most about the future of the real estate industry?

I’m looking forward to seeing how technology will shape our industry. With things like AI, 3D virtual tours, and drone technology, it’s an exciting time. It makes you ask, “What is going to be the next big thing?”

Do you work with first-time homebuyers? If so, what’s your best piece of advice you have for them?

I do work with first-time homebuyers, they are some of my favorite clients! The best piece of advice I can give them is to remember that the home they are searching for is going to be their starter home. This means that they may have to make some concessions, but that is all part of the process of finding the right fit. Nothing is going to be 100% perfect.

Which is harder — finding the perfect apartment in NYC or moving into it?

I think finding the perfect apartment is a bit harder than the physical move only because the physical move you can outsource to a third party, the home search has to be done by the individual who will be living there.

What’s your favorite neighborhood in New York?

If money were no object, I’d live in the West Village on Perry Street. But, since that’s not the case, my favorite hood is the one I live in, the Upper West Side!

Sara Sugar