26 of the Best Real Estate Blogs for Brokerages
Blogs are one of the most valuable sources of information brokers and agents have for staying abreast of industry trends. Every day, thousands of industry veterans host, write, record, and share content online on dozens of real estate blogs. Following these blogs is invaluable for the most successful agents and brokers.
Connecting to the voices of the industry is no easy feat. Time spent researching and time spent employing your knowledge is a careful balance. So, we’ve compiled a list of 26 of the best real estate blogs for agents and brokers to help cut the fluff from your daily reading.
To sort the blogs worth reading, from the noise, we focused on a few key characteristics:
Current, innovative content
Clear, helpful writing
Clean design and navigation
New media options like video and podcasts
Featuring different perspectives from the industry
So, bookmark, subscribe, write them down, whatever you have to do — these are 26 of our favorite real estate blogs you should be following.
For industry news
For many, Inman is the first place to check for the latest in agent and broker news. Inman boasts one of the largest, most well-researched, and diverse real estate blogs. Their team churns out fantastic pieces from both in-house writers and industry leaders on their contributor network.
"We have an amazing group of hundreds of industry professionals whom we are fortunate enough to call our contributors. These bright, diverse voices enrich our content and give us an unbeatable edge in reaching the real estate community at large. Their boots-on-the-ground point-of-view allows us to tell stories and dissect issues in a way that is unique to Inman. We are so grateful to our contributors for lending their voices and their stories."
Inman has hosted events for over two decades and hold amazing webinars for agents. Check out their post about people trusting industry professionals over online resources.
Well-known for their popular Real Estate magazine, RISMedia’s blog is also top notch for industry news. They host a marketing section for agents with articles covering topics like over delivering, and a section for brokers with articles such as creating profitable relationships. Regardless of your role in the industry, RISMedia is an awesome resource for real estate professionals.
The NAR blog is a mecca for real estate information. From The Weekly Book Scan for all your reading needs to CRT (Center for REALTORS® Technology) to stay on top of all things ReloTech, each section is packed full of insightful articles such as the use of drones for home appraisals.
The REALTOR® news section boasts pieces designed to keep you informed on the big picture issues in the industry. They have articles ranging from student debt delaying home purchases to client-focused pieces on home decor.
A source for agents, brokers, and homebuyers alike, Zillow’s niche is current trends that interest consumers. Read them for great insight on topics that will engage your clients, such as the difficulty of adding a bathroom.
The Seattle-based real estate company has a robust blog with sections ranging from national and local real estate news to fun features of trendy homes. Start with their piece on the affordability gap in American cities and how it may affect your business.
An online real estate site for buyers, Trulia’s blog offers a great mix of technology, opinion, and researched-based articles. Their look into housing trends by academic degree is a great way to whet your appetite for their research.
A hub for real estate professionals, McKissock offers a wide range of educational and professional development courses. Read their thoughts on outsourcing social media in real estate to get yourself started.
Real Estate Marketing Machine focuses on tips and techniques to support a growing real estate business. Take a look at their blog post on determining ROI for social media.
10. AGENT IMAGE
A leader in real estate website design and development, this is your one-stop-shop for staying current on social trends. Feeling inspired to start your own blog? Check out their post on what makes real estate blogs work.
11. Market Leader
Market Leader is a marketing platform and source for agents and brokers in search of great marketing insight. They cover a wide array of topics featuring: branding, real estate trends, and leads — including The Truth About Online Real Estate Leads.
Designed to optimize your real estate website, this blog focuses on all things marketing. We love this post on real estate marketing tools for Twitter.
Shows and podcasts
If you’ve listened to Jerry Seinfeld’s hit series, Comedians in Cars Getting Coffee, then you’re the perfect audience for BoomTown’s Driven series with Rivers Pearce. What could be better than cars and real estate? They’re off to a fast start with their first episode, Overcoming Fear & Leveraging Technology with Tom Ferry. Here's Rivers' take on hosting the show:
"I have a few basic themes that I’m trying to weave into each episode. I want to hear their thoughts on the current state of our industry and real estate in general. The conversations have been quite natural, I've found that getting someone in the car disarms them a bit, they relax and just chat. I love what I do, and my inspiration comes from being in the car with such smart, fun, passionate, caring people."
14. Tom Ferry’s Blog
CEO of Tom Ferry International, author, and host of the #TomFerryShow, Tom is one of the best real estate training coaches in the game. His blog features advice on how to be your best resource. Check out his take on strengthening partnerships by resetting them.
One cool thing about the Buffini team is in addition to their company blog It’s a Good Life!, they host multiple blogs curated by their executive team. Brian Buffini himself From the Chairman and is also the host of The Brian Buffini Show, an excellent podcast.
The Real Estate Dish is a section of QuantumDigital featuring 20-minute sessions with some of the biggest names in real estate. It’s perfect for keeping up to date while traveling. Listen to one of their latest episodes featuring Boston Logic President and our friend, David Friedman.
17. Notorious R.O.B.
Robert Hahn’s personal blog is your place for opinion-based articles. He has great think pieces on the trends of real estate. Rob even adds some uplifting pieces that will remind you of the joys in the real estate world. Plus, he has a podcast.
For regional news
You don’t need to be in Phoenix to appreciate the work of Jay Thompson and his passion for real estate. While much of his content is Phoenix specific, it’s a great example of what a local blog can accomplish with some cultivation. Here’s a short piece on choosing a home based on your needs and not the price per square foot.
Sometimes, reading blogs is about gaining insight into what matters most to buyers. Blogs marketed towards buyer concerns are a great place to start. This Massachusetts-based blog stems from its creator, Bill Gassett’s, great personality. Check out their post on some top reasons that sellers fire their real estate agent.
For staying on top of tech trends
Managed by a team of writers, designers, and real estate experts who help brokerages build better brands, this blog is composed of thoughtfully written pieces. One great example of their work is A Tale of Three Brokers, a piece about the different types of innovators who drive the real estate space.
21. REAL Trends
Providing trusted analysis of the residential brokerage industry for three decades now, REAL Trends’ blog is a must visit. On top of their books, Lore Magazine, and their podcasts, the blog is an easy source for agents and brokers to share ideas.
With a goal of bringing innovation to the real estate market, Drawbotics is a platform for digital marketing. Their blog is chock-full of tech and marketing advice. See their guide on getting featured in the news.
A source featuring news, reviews, interviews, and guest posts, this blog is a one-stop-shop for information on technology’s role in real estate. With posts like virtual reality’s role in changing real estate, they keep tech trends relevant.
A few of our not-to-miss favorites
Sure, we’re biased but Updater really is a great resource for both brokers and agents. The Industry Insights section of our blog features relevant content for the real estate industry, like our pieces on empathy in the real estate industry or 37 closing gifts for millennials. Find our content on our blog or on Twitter, Facebook, and LinkedIn.
25. MarTech Advisor
MarTech Advisor is an industry staple for marketing technology. While not real estate specific, their advice is easy to read and worth adding to your daily reading list. Here’s a piece of theirs regarding location-based customer experience to get you started. Need more convincing?
26. Inside Intercom
Inside Intercom is all about refining customer communication. Their articles feature nuanced, yet practical advice that serves anyone interacting with clients. Check out their take on lead qualification. They also have a great podcast.
The future of content
The next generation of real estate content creators is here. Checking your favorite blogs for headlines relevant to your business is becoming mandatory. As the industry’s many voices grow stronger, their content will become even more valuable to thousands of young and established real estate professionals.
There’s tons of engaging content in all of the blogs we mentioned above and this content is just waiting to be leveraged. So get out there and start reading.
Have a blog you check daily that we missed? Comment below and let us know. We’re always looking for more amazing writing to promote!