An Improved TV/Internet Purchasing Experience for Your Residents
We’re thrilled to announce that we’ve launched an updated feature to make it easier for you to configure your TV/internet partnerships within Updater. This update also enables your residents to more seamlessly purchase and schedule installation for TV/internet services from your Featured Providers.
Our updated feature enables residents to indicate their preferences for internet speed, programming content, and more. Based on these preferences, our technology intelligently surfaces the packages that best meet their needs – including, of course, your Featured Provider. Residents can then select a package and receive a confirmation number in a matter of minutes, all within the Updater platform.
Why the Change?
Before launching this feature, Updater conducted extensive testing to optimize the user experience and maximize adoption of your Featured Provider.
Early in our user testing, we discovered that residents became confused and frustrated when provided with too many TV/internet packages, particularly when some of the packages didn’t meet their needs. However, when we instead started by asking residents to indicate their preferences for internet speed, programming content, etc. and then only displayed packages that met their needs, they purchased a package more than twice as often as residents who were shown a comprehensive list of all packages.
We also discovered that when we showed users multiple providers and also indicated which provider was recommended by their building, over 70% of residents booked a package; and of those residents, over 75% chose a package from the provider recommended by their community.
The overwhelming feedback from residents who were shown one only choice for a TV/ internet provider was that they wanted to see all available providers before selecting a package; however, they also wanted to know which provider their community recommends. We have therefore built a feature that provides exactly this experience which, based on our research, significantly increases adoption of Featured Providers.
See the New Experience
Take a tour of the new feature with our Senior Marketing Manager, Amanda Fischer.