The Do's and Don'ts of Real Estate Agent Headshots

Get ready for your close-up!

As a real estate agent, your headshot is of the utmost importance. It’s the first part of your online presence people notice! Because most homebuyers begin their searches online, having a quality headshot is key to attracting new clients and maintaining a strong sense of professionalism.

The right headshot will help establish a sense of trust and integrity for your brand. A bad one will hinder your professional growth. How can you ensure your headshot puts your best face forward? We have a few pointers to help you get the perfect shot.

Do: look your best

Go for a polished look. Keep your hair neat and out of your face. Makeup should be natural and minimal. Your professional headshot shouldn’t look like a glamour shot; try not to overdo it.

Don't: strike a pose

Try to avoid looking too stiff or posed. Crossing your arms will make you appear closed off, and tilting your head too much can look unprofessional. Instead, go for a natural and approachable stance, the way you might in a photo with friends.

Do: say cheese

Your facial expression can make or break your headshot. You want your expression to appear friendly, warm, and approachable — not vacant or disconnected. Think about something that brings you joy. A relaxed smile will help you appear trustworthy, confident, and overall, more likable.

Don't: complicate things

It's best to keep things simple, so don’t go overboard with your background. Choose a simple, neutral background that speaks to your personal brand and ditch any props or creative extras; they’ll only distract. You should be the focal point of the photo, so simplicity is key.

Do: dress to impress

When you look good, you feel good. Wear an outfit you love (a professional one) to give yourself a confidence boost. Just make sure it’s comfortable and office-appropriate.

Don't: be afraid to invest

Hire a professional to take your headshot! Professional photographers and makeup artists can make a world of difference when it comes to the quality of your headshot. So consider splurging a little. It’s worth it.

Do: speak up

Make sure you’re honest with your photographer about how you want (and don’t want) your headshot to look. At the end of the day, your professional photo should be to your liking, so don’t be afraid to speak up if it’s not!

Don't: forget to do your research

You shouldn’t go into a professional photoshoot just hoping for the best. Instead, do your research to make sure you find a photographer whose style and pricing both work for you. Additionally, take a look at other real estate agents' headshots to see what you like. Inspiration is a powerful thing.

Do: keep it current

Lastly, make sure you have an up-to-date headshot. A photo that is too old will make you appear out of touch and careless. As a general rule, try to update your headshot every couple of years.

Now that you're an expert on real estate agent headshots, are you ready to give your clients more end-to-end moving support with Updater?

Brenna McDonald :

I'm an Updater intern who helps the Marketing and Success teams create digital content and keep our clients happy. I wake up early on purpose, drink too much tea, and always use the Oxford comma.

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