Inman Connect: 'Uberfying' Real Estate Industry
“Uberfying” the industry: that seemed to be the catchphrase of Real Estate Connect San Francisco last week. It’s meaning in a nutshell? Exploring just how real estate professionals can best leverage tech products to deliver a breakthrough client experience. We joined the 2,000+ industry leaders that came out to learn from the experts -- the companies (Updater included!) that are producing game-changing tech products and raising the customer bar higher than ever before. Of the 100+ speakers at the conference, one takeaway came up again and again: adopting technology and delivering an outstanding client experience go hand in hand. Needless to say, we think we fit right in!
For our team, it was great to hear reiterated what we believe in so strongly: how new ideas - in many capacities - will do wonders for generating loyalty, client retention, generating new referrals and, ultimately, driving business growth. The “Driving Tech Adoption” panel for brokers stood out in particular for voicing just that. We walked away with quite a few pointers on how to help our brokerage clients roll out Updater to their agents. One particular takeaway - vendors, be where your clients already are; integrate with what they already use. It couldn’t be more timely as we announce, today, a strategic partnership and tech integration with zipLogix.
Another great takeaway documented by Michele Chiu of the Boutique Real Estate Group on Inman News, “...give your clients all the information they need, give them the resources, and be a trusted filter. A consumer who is educated in the market can become the fastest transaction.”
A personal highlight highlight of Inman Connect was hearing David speak on the New Kids on the Block Panel. While we’re all relatively new kids to the industry, we’re all innovators and we’re so proud to stand alongside so many wonderful leaders. Glad to see you there, Aether Films, Balcony, distil networks, Giveback Homes, HouseCall, Lenda, Lumentus, Porch, Property Connect Inc., Retsly, Tumlis, WikiRealty!
Until next time Real Estate Connect - you’ve been good to us. See ya in NYC for some real pizza and 4am last calls.
Jenna is Updater’s Head of Marketing and a published relotech expert. She’s an endless seeker of knowledge, a lover of craft brews, and a huge Philadelphia sports fan. Follow her on Twitter here.