How to Get More Online Reviews for Your Moving Company
As a small business owner, you know that online reviews can literally make or break business. The one small problem? Asking for an online review is easier said than done – your customers aren’t going to fork over an online review (much less a pleasant one) just because you ask.
Instead, think of winning online reviews as a process that requires a bit of hint-dropping on your end to convince your customers just how much their input/suggestions/recommendations mean to your business. To earn more reviews (and leverage your existing ones), check out this ultimate guide on how to keep up the momentum and generate more reviews from your happy customers.
Prod customers with an email to get started
Start off with a simple email template like this one to coax your customers to submit an online review on your Yelp page. While it doesn’t directly ask your customers for a review, it’ll still inspire them to at least click through and consider leaving a review.
Pro-tip: To start, try sending this email out to your customers that you know had a great experience with your company – it’s a great way to quickly build a number of positive reviews from the top evangelists of your brand.
Slip a reminder into your moving kit
Your customer moving kit is a great place to sneak in a reminder that you’d love your customers to write a brief review on your page. Slip a short, hand-written note in their moving packet alongside coupons, restaurant menus, and any of the other items you offer in your new home moving kit. It’s a great way to demonstrate how much you appreciate their business, right as you offer some top-notch customer service.
(Subtly) direct customers to your review pages
The key here is that you want to make it as easy as possible for your customers to find your business review pages in the first place. For best results, include a link to your business page of choice in the footer of all of your emails with your customers – a shoutout link such as “Check us out on Angie’s List/Yelp!” should do the trick.
Better yet, print the link to your review page at the bottom of your invoices or receipts, or even post a badge of your review sites directly on your homepage. It’s a subtle reminder that your company values reviews and that you’d welcome feedback after their moving experience is over.
Don’t limit yourself
Even if you see that Yelp is your most successful review page, make sure to also encourage your customers to post reviews on Google Plus, Angie’s List, MyMovingReviews, or any other review site. Each site will have it’s own following, so make sure that you’re devoting equal attention to all of the sites that your potential customers may consult.
Offer superior customer service
This one may sound like a no-brainer, but the Golden Rule still applies: Treat your customers how you’d want to be treated, and they’ll be that much more likely to leave a positive online review. Check out this free e-book on the Ultimate Mover’s Guide to Mastering Customer Service for a number of creative ways to raise the bar on your moving company’s customer service. If nothing else, ensuring a positive experience for your customers ensures positive word-of-mouth recommendations down the road.
Post a Yelp sticker on your moving truck
Just like you’ve seen that restaurants post a “Find Us on Yelp” sticker on their front door or window, the back door of the moving truck is a great place to remind your customers that your Yelp page is up and running. It’s a small gesture, but helps keep your review page top-of-mind at the end of their move.
Leverage your premier reviews
There’s no better way to show that you appreciate online reviews than by incorporating your existing reviews into your existing marketing collateral. To optimize your reviews, it’s easy as picking out a few key phrases and incorporating them into emails to leads, on your website, or any print materials that you share with customers.
For example, you might write something like this on your website: “Our customers on Yelp say that we’re ‘raising the bar on customer service!’” It’s a great way of diverting more traffic to your review page and demonstrating that your business truly values customer feedback.
Offer a small incentive
Never underestimate the power of a giveaway. While paying your customers for reviews is strictly against the terms and conditions of review sites, it’s fair game to let your customers know that you’ll host a giveaway to thank any customer that leaves a review on your site. The key here? Explain that you appreciate how much they’re going out of their way to write a review and that doing so will drive value to your business and future customers.
Pro-tip: For your giveaway, offer home-related gift cards to places like Home Depot, Lowe’s, Pottery Barn, or Bed Bath and Beyond. New homeowners will eat it right up!
Start a social media campaign out of it
Once you have a few prized reviews, it’s time to shout your customers’ love from the rooftops! Consider launching an entire social media campaign around your top-notch reviews, even creating your own hashtag. Think: “Love it! Our customer @JaneSmith says that we’re “HANDS DOWN the best move” she’s ever had! Thanks for the shoutout! #reviewlove #moving.”
As you begin your quest for more online reviews, plan on implementing a few of these tips and see which ones work best for your business. If you’re just starting out, aim to earn between 3-5 reviews a month – a sudden influx of online reviews may look fabricated, after all!
No matter which approach you choose, the major takeaway here is to be candid with your customers at all points in your communication. Rather than directly asking for a Yelp review, explain how much online reviews matter to the healthy functioning of your business; they’re proof that other customers trust and find value in your services. Backed up with some great customer service, prepare to start raking in those prized reviews – prospective customers will love it!
Jenna is Updater’s Head of Marketing and a published relotech expert. She’s an endless seeker of knowledge, a lover of craft brews, and a huge Philadelphia sports fan. Follow her on Twitter here.