How Marketing Technology is Shaping Real Estate


Individual real estate agents are only a single piece of a larger real estate pie. With so many agents and brokers in the industry, what exactly is it that sets an exceptional professional apart from the rest? In today’s climate, it often comes down to how they leverage martech (marketing technology) in the real estate space. 

With the advent of the internet and buyers having access to sites such as Zillow and Realtor.com for self-searching, agents need to be more proactive than ever before. No longer are they able to wait for clients to come to them. Instead, it’s about learning and using the tools of the trade to provide an exceptional experience and to meet new clients where they are, regardless of their stage in the journey. 

No one knows real estate martech better than Updater’s Director of Marketing, Jenna Weinerman. Jenna recently contributed a post to MarTech Today on how marketing technology is altering the real estate game and forcing agents and brokers to adapt.

We don’t want to give too much away, we encourage you to read the full article here, but below’s a teaser of what you’ll learn:

  • How the real estate game changed over the last two decades
  • Why agents and brokers need to embrace marketing technology
  • How marketing technology can provide an extraordinary client experience
  • The not-to-miss martech tools of the trade

Intrigued? Check out the full post and share with a broker or agent you think is up to the martech challenge!


Sara Sugar :

Sara is Updater’s Content Marketing Manager. When not creating, editing, or tracking content, you’ll find her making chocolate, eating tacos, or planning her next excursion. She’s moved so many times in New York City that she’s lost count, seriously.


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