'Marketing Through the Move-In,' an #AptChat Recap

With the height of moving season upon us, resident satisfaction seems to be on everyone’s mind. Case in point – #AptChat recently hosted a Twitter conversation on “Marketing through the move-in, making a great impression for your newest renters."

After an interactive brainstorm with a few of the best minds in apartment marketing, the top advice rang loud and clear: You'll improve resident move-in by personalizing the experience, treating residents how you’d want to be treated (you were right, Mom – the Golden Rule really does apply everywhere!), and providing a consistent experience across the board. Perhaps most of all, details count.

Here’s a recap of what you missed:

  • Hire professional cleaners to clean your residents' new home before move-in
  • Have your welcome manager ask your residents what they need for move-in day
  • Offer daycare or pet care service on move-in day
  • Take care of Fluffy with a simple Pet Welcome Kit
  • Digitize everything including rental applications, the lease, and payments
  • Leave waters and sodas in their fridge and a free pizza coupon on the counter
  • Offer Updater so residents can forward mail and setup utilities before move-in
  • Leave toilet paper in the bathroom
  • Temporarily reserve parking spots for the moving trucks
  • Communicate with your residents and tell them what they need to do in order to have a successful move
  • Leave a few free moving boxes at the leasing office
  • Offer a housewarming gift, such as a tasteful salad bowl
  • Leave a brochure of neighborhood shops on the kitchen counter
  • Ask for resident reviews - new residents love you!

Needless to say, there are a million and one ways that you can improve resident move-in, between reserving the elevator or giving new residents building blueprints so they know what furniture will fit through the front door. With a little creative thinking, you'll be well on your way to offering a top-notch resident move-in experience.

Have a move-in pro-tip? Tell us what we missed @updater!


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Step-by-Step Guide to Amazing Resident Move-Ins

About the Author
Hi, I'm Jenna Weinerman. I'm the Marketing Director at Updater and responsible for spreading our message through marketing programs, events, public relations, partnerships and more. I'm an endless seeker of knowledge, a lover of craft brews, and a huge Philadelphia sports fan. I also have more moving tips and tricks in my head than any normal person should.
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